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Purpose: we all want it

Wanting a sense of purpose isn’t a new thing, regardless of what the latest reports might suggest.

Adam Smith, the so-called Godfather of Modern Economics recognised it over 260 years ago.

What has changed though are expectations: ‘purpose’ isn’t just something we expect in our private lives, we now want work to deliver it too.

That’s a challenge for employers, and why we’re going to build it into the fabric of every Koba site.

Social impact, as an amenity.

“How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortune of others, and render their happiness necessary to him, though he derives nothing from it except the pleasure of seeing it”

Adam Smith, The Theory of Moral Sentiments, 1759

Introducing "Class of"

In December 2023 we’ll be announcing our partnership with an award-winning social mobility charity to create the “Class of” initiative.

Our plan is to make young people from disadvantaged backgrounds part of the fabric of our sites, and we’ll actively curate opportunities for our occupiers to lean into their lives through mentorship, internships and much more.

Growing the evidence base for Impact

Starting in 2024, we’ll be spinning up a working group seeking to understand what changes real estate needs to¬† make to unlock meaningful impact at scale.

If you’re interested in becoming part of a cross-industry collective looking to grow the evidence base on social impact then please get in touch.

Get in touch

Alturistic Capital

Koba’s Social Impact programme has been heavily influenced by the work of Professor Nava Ashraf who has pioneered the concept of altruistic capital, a way of harnessing every individual’s intrinsic desire to make a positive social impact.

Get in Touch

Want to know more about our social impact programming? Drop us a line.

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